New York Times - More of life brought to life

Making of LBB Online Director Interview: https://www.lbbonline.com/news/rabbit-holes-hand-animation-and-cosmetic-surgery-mackenzie-sheppard-talks-directing-for-the-new-york-times

LBB Online https://www.lbbonline.com/news/the-new-york-times-campaign-opens-the-door-to-a-bigger-world

Nytimes https://www.nytco.com/press/the-new-york-times-debuts-more-of-life-campaign-showcasing-how-times-journalism-helps-expand-peoples-understanding-of-the-world/

AdAge https://adage.com/article/marketing-news-strategy/see-new-york-times-brand-campaign-droga5/2488146

The Drum: US Ad of the Day https://www.thedrum.com/news/2023/04/24/us-ad-the-day-the-new-york-times-celebrates-research-rabbit-holes-born-reporting

Shots: https://www.shots.net/news/view/the-new-york-times-gets-connected

Creative Review: https://www.creativereview.co.uk/new-york-times-more-life-brought-life/

Its Nice That https://www.itsnicethat.com/news/droga5-the-new-york-times-more-of-life-brought-to-life-advertising-250423

awards

CICLOPE 2023 SILVER and BRONZE - Editing and Sound Design
CICLOPE 2023 8 x SHORTLISTS

CANNES LIONS 2023 Shortlist - Sneakers - Online Film: Media/Entertainment

CANNES LIONS 2023 Shortlist - Gravity - Online Film: Media/Entertainment

CANNES LIONS 2023 Shortlist - Sneakers - TV & Cinema Film: Media/Entertainment

CANNES LIONS 2023 Shortlist - Gravity - TV & Cinema Film: Media/Entertainment

CANNES LIONS 2023 Shortlist - New York Times “More to Life” - Film Culture & Context: Social Behaviour

CANNES LIONS 2023 Shortlist - New York Times “More to Life” - Film Craft: Art Direction

CANNES LIONS 2023 Shortlist - Sneakers - Film Craft: Sound Design

credits
Agency: Droga5 N.Y.
Chief Creative Officer: Scott Bell
Executive Creative Director: Laurie Howell
Executive Creative Director: Toby Treyer
Senior Copywriter: Sara Muchnick
Senior Art Director: Ben Muckensturm
Copywriter: Aaron Araya
Art Director: Ross Weaver
Copywriter: Ian Hart
Art Director: Charlotte Simons
Senior Designer: Melanie Reichert 
Co-Head of Production: Ruben Mercadal
Senior Producer, Film: Kyla Bridge
Senior Producer, Film: Patrick Wood
Associate Producer, Film: Harit Muttreja Muttreja

Head of Business Affairs: Dan Simonetti
Senior Business Affairs Manager: Ann Marie Turbitt
Senior Traffic Manager: Mary Thornton

Senior Music Supervisor: Mike Ladman
Junior Music Supervisor: Mara Techam

Executive Group Account Director: Lea Mastroberti
Account Director: Colby Burlingame
Account Manager: Collin Wolf

Chief Strategy Officer: Harry Román-Torres
Chief Strategy Officer: Colleen Leddy
Group Strategy Director: Keir Moreano
Strategy Director: Claudia Vitarelli
Head of Media Strategy: Ben Nilsen
Group Communications Strategy Director: Justin Schneider
Communications Strategist: Moi Lee
Data Strategy Director: Ty Matsunaga

Group Project Manager: Karen Tshimanga
Project Manager: Skye Harper

Production Company: Bonaparte
Co-Production: ProdCo
Director: Mackenzie Sheppard
Managing Partner: Nico Kries
Managing Partner: Philip Töpfer
Senior Producer: Jana Reinermann
Director's Rep: Michael Gugger
Creative Assistant to Director: Rico Noël
Production Coordinator: Aratrika Das
Motion Design Coordinator & Post Production Tech: Alex Vozar
2nd Unit Assistant and Post Production Tech: roy Levin
Production Assistant: Johanna Katz
Production Assistant: Julian Mathieu
Visual Research: Jess Lipington;
Visual Research: Marisa Nuxoll
Data Organization: Cora Ge 
Data Organization: Vivienne Makumbirofa
Data Organization: Sarah Masete 
Data Organization: Julia Tham
Assistant to Production Dept: Zoë Heimann
Assistant to Production Dept: Tina Paffen
Office Management: Marco Piana
Office Management: Johann Oeding
Office Management: Lola Chalmers

Senior Editor: David Gesslbauer
Senior Editor: András Guti
Senior Editor: Shane Lester
Senior Editor: Søren Schneider
Offline Editor and Camera Operator: Maximilian Elske 
Motion Designer / 3D Artist: Lukas Hertlein
Motion Designer / 3D Artist: EVEROE
Motion Designer / 3D Artist: Sarah Masete
Bonaparte Sound Dept: Alexander Wolf David
Bonaparte Sound Dept: Denis Elmaci

Post Production, VFX: The Mill N.Y.
Executive Producer: Chris Connolly
Producer: Kyla Graham
Art Director: Laura Nash
Designer: Chris Rodriguez
Designer: Evan Bech
2D Lead: Anton Anderson
2D Lead: Yoon Bae
Compositor: Luke Bedillion
Edit Assist: Joseph Zappulla

Sound Design & Mix: Wave Studios N.Y.
Executive Producer: Vicky Ferraro
Producer: Eleni Giannopolous
Sound Engineer: Aaron Reynolds&nbsp
Music Company: KO Music
Music Composer: Philip Kay
Music Producer: Andy Oskwarek
Track Name: "The Rabbit Hole"